Wednesday, July 7, 2010

Lee Byung Hun, Wonder Girls and 2PM to Promote Seoul City

Seoul city official announced on July 5 that Seoul city will broadcast four kinds of TV commercials to promote Seoul city in foreign countries, in which Hallyu stars such as Lee Byung Hun, Wonder Girls, and 2PM appear. The advertising commercials for Seoul city were made in order to inform the world of the attractiveness of Seoul city, and the contents and themes were differentiated by different regions targeting Japan, China, South-East Asian countries, and countries in Europe and the American continent.

▲ Wonder Girls in commercial for China

▲ Lee Byung Hun in commercial for in Japan

Lee Byung Hun, who will be appointed as a global honorary ambassador of Seoul city, appeared in a promotion commercial to be broadcast in Japan. He showed off attractive and lively Seoul city by visiting places such as Gwanghwamun, Cheonggyecheon, Seonyudo Park, Apgujeong-dong, and Myeong-dong along with Japanese tourists, and the commercial used the theme of “Lively Touch” to show the overflowing passion, energy, pleasure, and vitality of Seoul.

The commercial for China focused on the romantic lifestyle of Seoul city with the theme of “Romantic Touch.” It was filmed like a romantic movie to reveal Seoul’s romantic and stylish lifestyle. In the commercial, members of the Wonder Girls made cameo appearances in scenes filmed at an amusement park and restaurant.

▲ 2PM in commercial for South-East Asian countries

In a commercial for South-East Asian countries that used the theme of “Fascinating Touch” to present Hallyu culture and a fascinating exotic atmosphere, 2PM appeared with young people from South-East Asian countries and they enjoyed the culture of Seoul together. The commercial for Europe and America will introduce both the modern and traditional appearance of Seoul city under the theme of “Timeless Touch.” It shows the city transcending time and space by keeping cutting edge IT technology and the history of 600 years together.

The commercials began airing from June 28 in China and July 4 in Japan, and the TV commercials for South-East Asian and Europe and America will begin airing from the beginning of next month.

A video showing the filming of those commercials along with pictures of the star actor and singers and interview images will be provided online through YouTube.

Source: KBS
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