Actress Choi Ji-woo will be introducing Korea to the rest of the world...all through the power of her smile. One of the officials from the "Visit Korea Year" campaign said on June 22, that Choi would be participating at the Korean Tourism Evening Event set to take place on the 23rd as an National Honorary Smile Representative.
The Hallyu star's agency reported to Money Today ?Star News that a lot of foreigners get a misconception of Korea and its people. Because Koreans aren't as facially expressive in comparison to their Western counterparts, many foreigners come away with the idea that Koreans are standoffish and stoic. This could be attributed to cultural differences. The "Visit Korea Year" campaign seeks to change that misconception to show the world Korea's beauty and warmth.
Choi Ji-woo is no stranger to the tourism industry scene. She was awarded with an award presented by the president no less, at a tourism event in 2009. She also volunteered for some charity work in Africa last March, receiving a thank you plaque from the international organization World Vision. These deeds have undoubtedly added to her popularity with not only Korean fans, but international fans.
The committee behind the "Visit Korea Year" campaign expressed that as Choi is considered one of the original Hallyu wave stars, it's fitting for her to represent Korea to the world. They feel she will play a great role in changing Korea's negative image and showing Korea's warmth and hospitable spirit through her reputation and smile.
Source: KBS
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